All organisms that exist in oxygen-rich environments generate metabolic by-products called Reactive Oxygen Species (ROS). These include free radicals which significantly damage cells, resulting in premature ageing and contributing to the development of major health problems (cardiovascular, cerebrovascular and joint disorders …).
While the human body has adapted by developing antioxidant defences, these are nowadays much less effective. There is a systematic imbalance between oxidants and antioxidants due to inadequate diets with insufficient nutritional antioxidants (which come mainly from fruit and vegetables). In addition, factors such as UV exposure, smoking, pollution, alcohol, stress and strenuous exercise all increase free radical production – this is known as oxidative stress. You can help correct this imbalance by discovering our wide range of online dietary supplements and antioxidant vitamins.
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